Worldwide Sports and Entertainment Agency 

Globall mixes the classic with the urban, the physical and the digital. We develop custom solutions for basketball projects. We invest in the future of sports with our portfolio of sports assets.

Dunk to your Limits

Tomorrow’s global audiences will consume basketball, sports and entertainment in new and exciting ways. Globall is pioneering this future with high-impact projects across the sports and basketball landscape. Our solutions generate an impact on the audience and create a close community.

We are Globall

Founded in Madrid in 2020, Globall Globalling Holding S.L. is building a very specific portfolio around basketball and mixing classic and urban sports.

 Our events and projects reach young audiences and build community loyalty. Join the Globall community.

Dunk to your Limits

Tomorrow’s global audiences will consume basketball, sports and entertainment in new and exciting ways. Globall is pioneering this future with high-impact projects across the sports and basketball landscape. Our solutions generate an impact on the audience and create a close community.

we are globall

Founded in Madrid in 2020, Globall Globalling Holding S.L. is building a very specific portfolio around basketball and mixing classic and urban sports.

 Our events and projects reach young audiences and build community loyalty. Join the Globall community.

our portfolio

At our core, we are venture builders. We use our deep experience, exclusive network, and passion for sports and entertainment to ideate and drive growth to companies

Circuito colegial 3x3

With the aim of promoting basketball at a school age, Globall Holding and Fundacion Baloncesto Colegial, have created and developed the first 3×3 school competitions at a national level in Spain.

3.60 Method Camps

Following a very specific methodology, 3,60 Method Camps are positioning themselves nationally and internationally as a benchmark in the development of young players and in scalability of a method.

Onil 3x3

First pro 3×3 Team in Spain. Travelled 15 countries in the last 4 years. Providing players to international competitions and National Teams, Onil 3×3, has positioned itself as reference in Spain in the new Olympic Sport and in Urban Sports.

The team behind GLOBALL

Globall Founders & Directors

Carlos Martínez

Carlos Martínez

CEO & Co-founder

As the top-ranked FIBA 3×3 player in Spain and a member of the Spanish National Team 3×3, Carlos brings a wealth of experience to the court. His involvement in Spanish 5×5 basketball spans all categories, from the 5th division to the prestigious ACB and Euroleague. Beyond the court, he is the founder and investor of various projects such as the Ecoballution Social Project, dedicated to repurposing fisherman nets into sports nets. Furthermore, he is passionate about driving innovation and effecting positive change in the field.

Jaime Alonso

Jaime Alonso

President, CMO & Co-founder

Seasoned basketball agent with over a decade of experience, represents players and coaches in top leagues worldwide. In addition to his role as an agent, Jaime leads prominent basketball initiatives such as the «Minibasket International Tournament of La Roda» and «Antillian,» a community-driven project in the Lesser Antilles region of the Caribbean Sea. Furthermore, he is the visionary founder of the first idea of Onil 3×3 project. Jaime’s dedication lies in creating a lasting global impact through the avenue of basketball.

Juan Paton

Juan Paton

Project Manager & Director "Circuito Colegial 3x3"

Specializing in the sports sector, Juan directs, coordinates, and manages various multi-location projects, employing the latest strategies and appropriate tools tailored to each case. Furthermore, he leverages his experience in organizing innovative sporting events, working across all areas and providing valuable supervision.

Jose Santonja

Jose Santonja

President Onil 3x3

With a wealth of national and international experience in the realm of sports, Jose is actively engaged as both a 3×3 player and manager. Additionally, he holds the position of local team manager for the Onil 3×3 squad, contributing to the development and success of our team at the grassroots level.

Alex Gómez-Arrones

Alex Gómez-Arrones

Project Manager & Grassroots

As a basketball skills coach and accomplished 3×3 basketball player, Alex also serves as a project manager overseeing various initiatives. His responsibilities include mentoring young players, managing travel teams and 3×3 squads, and coordinating events such as 3×3 tournaments.

Ginés Palazón

Ginés Palazón

CEO & CTO Globall Digital Services

Specializing in the technological sector with a focus on technology tailored to the sports industry, Ginés is a dynamic person and avid basketball player. Holding dual roles as both CEO and CTO of Globall Digital Services, he oversees the technological advancements of our company, ensuring innovative solutions for our clients in the global sports arena.

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