Worldwide Sports and Entertainment Agency
Globall mixes the classic with the urban, the physical and the digital. We develop custom solutions for basketball projects. We invest in the future of sports with our portfolio of sports assets.
Dunk to your Limits
Tomorrow’s global audiences will consume basketball, sports and entertainment in new and exciting ways. Globall is pioneering this future with high-impact projects across the sports and basketball landscape. Our solutions generate an impact on the audience and create a close community.
We are Globall
Founded in Madrid in 2020, Globall Globalling Holding S.L. is building a very specific portfolio around basketball and mixing classic and urban sports.
Our events and projects reach young audiences and build community loyalty. Join the Globall community.
Dunk to your Limits
Tomorrow’s global audiences will consume basketball, sports and entertainment in new and exciting ways. Globall is pioneering this future with high-impact projects across the sports and basketball landscape. Our solutions generate an impact on the audience and create a close community.
we are globall
Founded in Madrid in 2020, Globall Globalling Holding S.L. is building a very specific portfolio around basketball and mixing classic and urban sports.
Our events and projects reach young audiences and build community loyalty. Join the Globall community.
our portfolio
At our core, we are venture builders. We use our deep experience, exclusive network, and passion for sports and entertainment to ideate and drive growth to companies
The team behind GLOBALL
Globall Founders & Directors
Carlos Martínez
Founder & President
As the top-ranked FIBA 3×3 player in Spain and a member of the Spanish National Team 3×3, Carlos brings a wealth of experience to the court. His involvement in Spanish 5×5 basketball spans all categories — from the 5th division to the prestigious ACB and EuroLeague. Beyond the court, he is the founder and investor of various projects such as the Ecoballution Social Project, dedicated to repurposing fisherman nets into sports nets. Furthermore, he is passionate about driving innovation and effecting positive change in the field.
Carlos Calvo
CEO
Young entrepreneur and marketing professional with a deep connection to basketball. Over the past five years, he has been involved in professional 3×3 structures such as Valencia Basket and The Embassy 3×3, contributing to the growth and professionalization of the discipline. As one of the co-founders of Azuqueca 3×3, Carlos continues to develop projects that merge sport, creativity, and community impact. His mission is simple yet powerful: to enjoy every project and its development with the same passion and dedication as when playing the game.